AI Insights · Timothy · September 2021
Top 5 Film & Television Apps in South Africa Q3 2021
Explore the performance trends of the top 5 Film & Television apps on a unified platform in South Africa during Q3 2021, highlighting downloads, revenue, and active users.
The third quarter of 2021 saw significant activity in the Film & Television app category in South Africa. Let's dive into the performance of the top five apps: Showmax, Netflix, DStv Stream, Viu -Stream TV Shows & Serials, and MyDStv SA.
Showmax experienced a notable increase in weekly downloads, peaking at approximately 55.8K in the final week of September. The app's weekly active users saw a slight decline from 526.8K to 472K throughout the quarter but rebounded to 539.1K by the end of September.
Netflix showed a steady revenue stream, peaking at around $19.1K in the last week of September. Weekly downloads also saw a significant rise, hitting 49.9K in the final week. Active users fluctuated but ended the quarter strong at approximately 1.26M.
DStv Stream had stable weekly downloads, with a peak of 37.9K in mid-September. The app's active user base remained robust, peaking at 596.2K in the same period.
Viu -Stream TV Shows & Serials generated a consistent weekly revenue, peaking at around $3.9K in early August. Downloads also saw a peak of 31.5K in the last week of September. Active users showed a steady increase, ending the quarter at 358.3K.
MyDStv SA saw varied download numbers, peaking at 21.9K in early August. The app's active users fluctuated, starting at 60.4K and ending the quarter at approximately the same number.
These insights are derived from Sensor Tower's comprehensive data. For more detailed analytics and trends, visit Sensor Tower.